PAPER PROTOTYPE:
SKETCHES:
USER SUMMARIES:
RACHEL 
30, Wants to increase her involvement in the art community. 
Road Blocks: 
_Didn’t click on map
_Thought the fact/quote/tip was annoying 
_Needed more context or subtitles for the sections 
Affirmations: 
_Knew to swipe left/right to see more content 
_Adjusted the bars and selected the right boxes on survey 
LUKE 
31, art appreciator but particular about the topic/medium 
Road Blocks: 
_Thought he could adjust “approachability” dials
_Didn’t click on the map. 
_Didn’t know what “learn more” on pop up would do
Affirmations: 
_Swipe left/right menu made sense
_Liked the progress lines to see how long he has left  
_Was very excited about the matching system
_Used the bar adjustors and selected boxes with no issue 
ERIN
38, highly involved in the art community
Road Blocks: 
_Quickly clicked "X" on inspiration pop up
_Wanted to switch pages mid scroll, clicked hamburger menu
_Didn’t understand what the titles meant
Affirmations: 
_Understood swipe left/right content organizer
_"Select all that apply" suggested behavior
_Liked the matching system, was very curious about the art tour generator 
_Home page top nav was understandable 
TOP INSIGHTS:
_Pop up is annoying (consider it as a loading screen?)
_Map needs to be more obviously “clickable”
_Explore sticky menu options 
_Need new solution for reviews content 
_More clear section breaks 
_Add subtitles
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