Design Principles: 
Confidence Boosting.
Intimidation can be squashed by information. The more knowledge and context the user has, the more confident and comfortable they will be around art. 
Offline Inspiration. 
The internet is an inspiration circulator, which means we’re all seeing the same things. This app will encourage creatives to seek unique perspectives and art in real life. 
Art is made for all.
Break the impression that you need to be in the art industry in order to experience art. Art is created for all humans. You're allowed to go deep into the subject if you want and you're allowed to like a painting because you like blue. There are no rules or guidelines for appreciating art.   
Tailored to You. 
Sometimes, art is simply a matter of preference. Users can filter and search for art that fit into the style, medium, or topic they prefer. 
The People Have Spoken. 
A friends recommendation holds much more weight than a business with a bias. User generated reviews about the gallery will reassure skeptical users. 
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